what would you do if

were confident?

it’s time to heal the root cause of your insecurity

i use psychology & strength training to help you stop obsessing over your body & food

This is not a workout program and a meal plan.

You’ve failed at enough of those.

But not because you’re lazy…

You’ve just been sold a lie.

Changing your body alone won’t change how you feel about your body.

Body image research shows that how you see and feel about your body has more to do with how you think about it than how it actually looks.

What you really need is to build a body you love being in, while letting go of the mentality that is ruining your progress…

Not just in the gym, but your career and your relationships.

If you’re ready to stop chasing quick fixes and heal the source of the insecurity that is stealing your life, welcome.

I am cheri wolf, a clinical psychologist in training, trauma-informed personal trainer, and life coach.

Becoming your most confident self is a holistic healing process that involves working on your mind, body, and soul at the same time.

i offer deep training, nutrition & mindset work.

Twelve weeks.

A step-by-step, evidence-based plan to becoming strong af, free from body/food obsession & confident not only in your body, but your work and relationships too.

100% online. 100% research-backed.

    • A custom training program tailored to your functional/aesthetic goals

    • trauma-informed workouts that help you build distress tolerance & become a badass who can survive whatever comes your way

    • Workouts change monthly & edits can be made as needed

    • In-app exercise demos so you can perfect your form

    • Weight tracker so you always know how much to lift for progressive overload

    • Beginner, intermediate & advanced options

    • Gym, home, hypertrophy, HYROX & hybrid program options

    • Learn what to eat to gain lean muscle

    • Learn how to eat to listen to and honour your body instead of doing diets that ruin your relationship with food

    • Learn how to stop emotional eating

    • Together, we will troubleshoot & problem-solve whatever barriers come up so you can keep progressing

    • Learn how negative body image, self-criticism, toxic perfectionism & emotional avoidance shape your eating, training & consistency habits

    • Build emotional regulation skills so you can navigate stress without self-sabotaging

    • Develop self-trust through values-aligned action, compassionate discipline, and realistic goal setting instead of all-or-nothing thinking

    • Reprogram toxic thought patterns around food, exercise, productivity & appearance using evidence-based behaviour change tools

    • Strengthen confidence, boundaries & self-expression so your life stops revolving around making others happy (diva, fuck that!!)

    • Create sustainable systems that help you feel strong, grounded, energised & connected to yourself

    • Reject toxic beauty standards & become a feral bitch (10/10 recommend)

    • Every month, we set & review your training, nutrition & mindset goals

    • Every week, we have mindset coaching sessions (45–60 mins) that teach you the skills you need to reverse engineer your dream body & life

    • You'll get evidence-based homework tasks that make sure you're implementing the skills you’re learning in sessions

    • Every day, you’ll have access to support during office hours, so you’re not left alone with the spirals, setbacks, “fuck it” moments, or decision fatigue that usually derail consistency

    • Get daily motivation & answers to FAQs in the private member group

    • Use your daily habit tracker in the app to stay progressing – less thinking, more doing!

client reviews

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client reviews *

“After my sessions with Cheri, I noticed a real improvement in my mood, ambition, and overall motivation. Her guidance was captivating and non-judgmental. She brought out the inner “fierce me" that I knew was there.”

— Cait Perrett

“I have lost about 10kg since starting training, nutrition, and mindset coaching with Cheri. I recently had to get a new pair of jeans because the ones i got in Jan aren’t fitting!”

— Lubongwe Khanyisile

“Shoutout to my incredible athlete trainer babe, Cheri, for help me smash personal bests weekly and become the most comfortable I’ve ever been in my own skin.”

— Julia McCann

meet                  your coach

I wasn’t always a multi-scholarship-winning academic, bodybuilding gold medallist, fierce social justice advocate, and unapologetic content creator.

I used to be a weed addict who drank and did cocaine every weekend. I was madly insecure. I hated my body. I constantly nitpicked myself for not being pretty enough, smart enough, hard working enough, good enough. I struggled with food obsession, overtraining, depression, anxiety, perfectionism, c-ptsd – you name it.

I wanted to be accepted and liked more than I wanted to be me. I lost myself in every sense of the word.

Since then, I have spent the better part of a decade recovering from sexual, physical, and emotional trauma I wouldn’t wish on my worst enemies.

I got sober, put myself through university twice with very little support, and became the big sister I really needed.

Now, I get to be that person for you.

Today, I am a clinical psychologist in training (UCT), trauma-informed personal trainer, life coach, and counsellor at Rape Crisis.

By teaching you how to get over your worst insecurities and become a baddie who dgaf about what people think of you (in the best way possible),

I can help you find consistency, discipline, peace, and confidence in more than just your wellness routine.

I use science, psychology, and a little whimsical magic to help you build the version of you, you’ve always wanted to be.

No quick fixes. No fad diets. No toxic diet culture. Just evidence-based holistic healing that helps you become your own coach – from training and nutrition to mindset.

Are you ready to be free?

it’s time to become the main character