make your body a home for love
hello, icon. i’m cheri.
The only thing I love more than Britney choreography, the voracious consumption of knowledge, hip thrusting double my weight, unpicking the hem of patriarchy, and eating smash burgers, is helping women realise how unbelievably fucking capable and worthy they are.
It’s kind of a trip how I got here.
One day, I woke up from my 278th bender and realised I hated my marketing job, my unfit and unhealthy body, and my mediocre life.
I was doing coke and pills every weekend, smoking weed every day, and using it all to numb the aftermath of years of trauma. I wasn’t goal-driven. I wasn’t self-actualising. I was just surviving. Helplessly floating through space while life happened to me.
Then I decided: fuck it.
I asked for help. I went to counselling, started working out, got sober-curious, lost my job during COVID, had a mid-twenties life crisis, and spent the last of my savings on going back to school to study personal training, sports nutrition, life coaching, and psychology.
I turned myself from despondent drug user and insecure doormat men loved to use to Dean’s-List-lounging emerging scholar, decorated student leader, and women’s rights advocate.
I began a career change from media and marketing to coaching and psychology. I graduated cum laude with three scholarships, one of which saw me spend a semester at a Russel Group university in the UK for my human rights advocacy work.
But i also got burnt by diet culture and society’s obsession with goal bodies.
I fucked up my mental and physical health failing to listen to what my mind, body, and soul really needed because I was so focused on doing what everyone else seems to do: chase an aesthetic with no regard for my mental wellbeing.
I became food fearing, cardio obsessed, and unable to accept my body in her phases. I would be “good” in the week and restrict my calories and then “ruin” it all on the weekend by bingeing to the point of pain.
Turns out, a little hospitalisation would be the wake up call I needed to see that I wasn’t prioritising my health: the most important thing of all.
I realised the mainstream fitness industry is more interested in aesthetics (Get shredded for summer! Grow your bum! Shrink your waist! Fat loss! Fat loss! Fat loss!) than teaching people how to befriend their bodies and create change (inside and out!) that actually lasts.
Change that feels good and life-giving, even when it’s bloody hard.
I realised people had a good idea of what to do for their health/body goal, but they didn’t have (1) the correct forms of motivation and (2) the mindset needed to truly transform their lifestyle.
So I went back to the drawing board. I studied the science of behaviour change, the psychology of grit, and the role of body image in sustaining healthy habits.
I got to the bottom of what it actually takes to overhaul your lifestyle and feel great in and about your body – for good.
I built a 12-week program that I tested out on myself for years, refined, refined, refined, and then trialled with practice clients for one year.
The result is an easy-to-follow, step-by-step guide packed with evidence-based tools that help you build a trustful, loving, expansive, and disciplined relationship with yourself.
One that feels like home while pushing you to become the person you’re meant to be.
If you’ve been stuck in the cycle of yo-yo dieting, losing weight only to gain it all back again, or never being able to keep the results you get, it’s probably not your fault.
You’ve probably just been taught the same systems that fail thousands of people just like you. The good news? There is another way.
I’ve lived through neglect, abuse, disordered eating, bullying, CPTSD, depression, anxiety, and addiction. And while I’m not trained to treat these experiences (yet), I know what it’s like to be in the darkest places imaginable. Better yet, I am proof that we do survive and we can thrive.
Through a trauma-informed approach to training, eating, and pursuing goals, my dream is to help you to feel empowered, in charge, and unafraid to do the hardest, most rewarding things you’ve never believed you can do – until now.